Our website offers run of site banner advertising, Pop Up Banner Ads and Sponsored Articles.
Run of Site Banner ads run on our Home Page, all article pages and on our Directory pages – and are ideal for branding and awareness campaigns. Banner ads run on the right column on our desktop site and in-line with editorial on our one column mobile site. With our banner ad rotation system you can run two ads concurrently – each served uniquely in rotation as readers navigate the site.ur home page and every post s
Pop Up Banners are our newest advertising offering – delivering a “can’t miss” high-engagement promotion ideal for advertisers who need to deliver a timely message. Pop Up banners kick! There’s no the way to say it.
Sponsored Articles, this turn-key What To Do product is a powerful long-form promotion that goes beyond branding and awareness building to deliver in-depth information about your products and services in a 600 to 800 word article. Perfect for readers who may not otherwise engage with a banner ad to visit you site and readers who like hearing it from a trusted third party. In addition, a thumbnail of your article appears run-of-site on our home page and every post served to readers.
Reaching close to 70,000 unique visitors, What To Do has a long reach. Our website delivers the largest and most highly engage audience in & around Armonk, Bedford & Chappaqua. Over the past 12 months, we’ve had over 68,000 unique visitors. Over 100,000 visits. And our readers reach out to local website for further information close to 12,000 times per year. Close to 60,000 from approaching 300,000 readers and half a million visits since our inception.
Banner Ads & Sponsored Blocks on the What To Do eLetter:
Published weekly and mailed to close to 5,000 readers on Tuesday and Friday mornings, 50 weeks a year, the What To Do eLetter offers banner ads and Sponsored Blocks. Ad reservations and materials are due on Friday for the following Tuesday.
Virtually Unmatched Reader Engagement: Our newsletter stands out above the crowd with astronomical open and click through rates that are double and triple industry averages. Our close to 40% Open Rate is more than double Constant Contact’s industry average of 16.2%. And our 25+% Click Through Rate is more than triple their reported industry average of 7+%. A Constant Contact All Star three consecutive years, What To Do’s weekly email blasts are truly a highly anticipated that generates a level of engagement unmatched in Westchester local media.
Our readers just can’t get enough: Whats more, readers who open our newsletter each week, open it on average close to two times.
And a clean list to boot: And our email list of approximately 5,000 locals has a 1% bounce rate – a fraction of Constant Contact’s Industry Average of 7.75%.
Newsletter Banners can run for as little as a month or year-round. Repetition is the currency of brand and awareness building and the What To Do newsletter – mailed 50 weeks a year – is an unparalleled way to saturate our audience. Change your ad up whenever you like – to keep it all fresh.
Newsletter Sponsored Blocks: These sponsored promotions look like just like our regular editorial blocks but are labeled as Sponsored By Your Company. They are ideal for advertisers with a time sensitive message. Whether you are promoting an event, a sale, or seasonal messages – What To Do’s Newsletter Sponsored Blocks are the way to go. It’s a no-fuss, no-muss promotion that saves you time and money because we provide turn-key design, production and copy-writing. A no-brainer!
For more information email us at whattodo@optonline.net or call us at 914.219.5070.